New Cafe to Enter Growing Cambodian Market

Caffe Bene, South Korea’s second-largest coffee chain, on Tuesday announced plans to open in Cambodia, according to a Korean media report. But while its entrance adds one more competitor to the more than half-a-dozen coffee chains already in the country, local franchises said the market is far from oversaturated as Cambodia’s middle class continues to grow—and has a taste for coffee. “As…Cambodia [has] the potential to develop the coffee industry, the local business companies chose Caffe Bene, showing eye-opening development in Korea as a business partner,” the company said in a statement to The Korea Times. Though the statement does not reveal the local partner or when the shop will open, it states the Caffe Bene will be located in the Boeng Keng Kang 1 (BKK1) commune. With Caffe Bene’s entrance, the number of franchises in Cambodia’s coffee market increases to eight—most of which have shops in BKK1 commune, a large expatriate-and NGO area. …

http://www.cambodiadaily.com/business/new-cafe-to-enter-growing-cambodian-market-36434/